OEM Case Study | Guangdong Hongyuan Dispensing Pump Co., Ltd. Empowers Emerging Aroma Brand "MUYU" with Premium Foam Shower Gel Packaging System Client: MUYU Aroma
OEM Case Study | Guangdong Hongyuan Dispensing Pump Co., Ltd. Empowers Emerging Aroma Brand "MUYU" with Premium Foam Shower Gel Packaging System
Client: MUYU Aroma
Industry: Premium Personal Care & Lifestyle Fragrance Brand
Project Type: OEM Customized Shower Gel Packaging System
Scope of Collaboration: Bottle + Foam Pump + Surface Finishing – Integrated Solution
Background: From Great Formula to Superior Experience – Packaging as a Key to Brand Upgrade
MUYU is an emerging personal care brand specializing in oriental-inspired fragrances, centered around the concept of "emotional wellness." Its new amino acid-based foam shower gel—featuring natural botanical ingredients and sophisticated scent profiles—has gained strong favor among young urban consumers.
However, during the initial product launch, the brand encountered packaging-related challenges:
The original squeeze bottle required manual lathering, which was inconvenient;
The bottle design lacked sophistication and failed to reflect the brand’s premium identity;
Leakage issues during use and transit negatively impacted user experience and repurchase rates.
To enhance product competitiveness, MUYU decided to fully upgrade its packaging system and sought a professional OEM packaging partner.plastic lotion pump supplier
Needs Assessment: Delivering a “High-Aesthetic + High-Experience” Shower Ritual
Guangdong Hongyuan Dispensing Pump Co., Ltd. technical team conducted an in-depth analysis of MUYU’s brand positioning and target audience, identifying key requirements:
Packaging must reflect “minimalist, natural, and refined” oriental aesthetics;
“One-touch foaming” functionality to enhance convenience and ritualistic appeal;
Excellent sealing performance to prevent leaks during shipping and daily use;
Support for small-batch production to facilitate market testing and iteration.
Based on these insights, we developed a fully customized OEM integrated solution.
OEM Custom Solution: End-to-End Co-Development from Concept to Production
Bottle Design
A 500ml cylindrical PET bottle with smooth, ergonomic lines for comfortable grip. The surface features matte frosted coating combined with laser silver logo stamping, delivering a subtle, luxurious look that aligns with the brand’s premium positioning.lotion pump
Pump Selection
Equipped with a custom foam pump, optimized for low-to-medium viscosity shower gels. The pump requires only 0.8kg of pressing force, ensuring effortless use. It delivers approximately 3ml of rich, fine foam per press, minimizing product waste. Constructed with food-grade PP and FKM seals, the pump is highly resistant to corrosion and degradation, ensuring long-term reliability.
Leak-Proof Structure
Enhanced with a dual-seal system (inner cap + snap-fit closure), the bottle passed a 72-hour inverted leakage test with zero seepage—effectively solving shipping and storage concerns.
Production Support
Supported small-batch OEM production starting at 5,000 units, with three rounds of prototyping to ensure precise color matching, texture, and foam performance.sprayer suppliers
Results: Packaging Upgrade Drives Market Success
Since launching the Hongyuan OEM packaging system in Q3 2024, MUYU’s foam shower gel has achieved outstanding market performance:
✅ 95% positive feedback on the “one-touch foam” feature, with users commenting, “It feels like using a high-end hotel amenity”;
✅ Zero leakage complaints, with e-commerce return rates dropping by 40%;
✅ Significant improvement in perceived quality, now ranking as the Top 3 best-selling item in the brand’s flagship store;
✅ Successfully entered multiple premium lifestyle boutiques and hotel supply chains.
“Hongyuan’s OEM service is highly professional—seamless from design to mass production. They didn’t just deliver quality packaging; they acted as our ‘packaging brain,’ helping bring our brand vision to life.”
— Ms. Lin, Product Development Director, MUYU
Why Choose Guangdong Hongyuan Dispensing Pump Co., Ltd.?
✅ Full-Service OEM Support: From concept design, mold development, prototyping, to mass production – one-stop delivery;
✅ Flexible MOQs: Small-batch production available, reducing brand risk and trial costs;
✅ Fast Turnaround: Prototyping in 7–10 days, on-time delivery rate over 99%;
✅ Quality Assured: ISO 9001 certified, with every batch rigorously tested for sealing, pressure resistance, and cycle durability.
Looking for a trusted OEM partner for your shower gel packaging?
Contact Guangdong Hongyuan Dispensing Pump Co., Ltd. today
Let us create a custom, high-experience packaging solution that elevates your brand!
